Why
According to Wikipedia
Rebranding is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand’s logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, usually in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand upmarket.
New look, new style, new purpose and most important of all – a new name.
Starfire [or ★fire] signifies the birth of a new star from the remnant stardust or nebula of an old and dying star. It is like the rebirth of the mythological phoenix. Much like the rebirth of my old blog into this new life.
Enjoy the articles.